Mission to Georgia

Georgia Elections Assistance Programme     

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Voter Information (Support to Central Election Commission on Public Information Campaign)

Objective:  Providing the Central Election Commission (CEC) with resources to conduct its public information campaign  in an effective manner

Hot-line Operation Center


In order to gain public confidence and to explain the election process to the voters, the Central Election Commission (CEC) needs to apply a proactive media policy. The aim of this project is to provide assistance to the CEC Public Relations Office to conduct a voter information campaign needed to promote transparency of its work and to ensure voters’ access to information.

POST-ELECTION UPDATE: 

From 21 to 28 March Public Service Announcements on voter marking, voting procedures, telephone hot-line, and GOTV prepared by the Central Election Commission and financed by OSCE were broadcast on all major national TV channels, networks of regional local TV and radio stations. The use of celebrities and humor in the PSAs proved to be particular effective tools in catching the attention of the audience. According to the monitoring report from the NGO “Internews” most of the TV stations aired the PSAs in time, with a few deviations from the agreed schedule. Two radio stations did not broadcast the agreed number of PSAs, which was timely reported and later resolved through discussions with the representatives of the respective channels. Posters, reflecting the PSA themes were distributed in all major regional centers, also available in minority languages in the minority regions. 

On Election Day, all PSAs continued to be broadcast. According to the observations made by GEAP teams, 90% of the precincts displayed posters on voter marking and voting procedures as well as a statement made by the Patriarch on voter marking not being contradictory to the orthodox religion. CEC Public Relations Office was active throughout the day, holding press conferences and briefings updating the journalists and public on voter turn-out, violations and preliminary results of the voting. On 24 March, the CEC Public Relations Office presented a re-designed web-site of the CEC, which became one of the tools for increasing transparency of the Parliamentary Elections. The website, among other, provides easy assess to PEC protocols as they were being processed.

 

23 MARCH 2004 UPDATE:

The Public Relations Office has produced 4 Public Service Announcements (PSAs) on ‘Get Out To Vote’, 3 PSAs for Voter Marking and one for the ‘09 hot-line services’. The OSCE also co-funded production and broadcast of a PSA on voting procedures. Airing of the PSAs started on 21 March and will end on Election Day. All major national TV channels, networks of regional local TV and radio stations will broadcast the PSAs several times during the day. The printing of more than 200,000 posters reflecting different PSA themes has been completed and the posters were distributed by 22 March 2004. Taking into account lessons learned from the GEAP Phase I, the Mission signed an agreement with the organisation “Internews” to monitor the broadcast of the PSA, which will allow prompt reaction in case the TV channels are not broadcasting in accordance to the agreed schedules.

 

18 MARCH 2004 UPDATE:

On 16 March 2004 the project was presented to the public in a media event organised at the CEC. The Public Relations Office is in the process of completing the production of Public Service Announcements (PSAs). The printing of more than 200,000 posters reflecting different PSA themes is progressing as scheduled and they should all be distributed by 22 March 2004. The OSCE has been consulted on the design and message of posters.

 

10 MARCH 2004 UPDATE:

The mission has working closely with the CEC Public Relations Office in order to support them in the creation of the public information campaign. The work included assessment of the necessary numbers of public service announcements, the development of a corresponding budget and issues related to procurement. An Agreement on financial support to the implementation is scheduled to be signed on 12 March 2004.

 

24 FEBRUARY 2004 UPDATE:

The mission is currently working closely with the CEC Press and Public Information Office in order to support them in the creation of public information campaign. The work includes analysis of the needed numbers of public service announcements, the development of an appropriate corresponding budget and issues related to procurement.

 

11 FEBRUARY 2004 UPDATE:

Negotiations on the details of an agreement for Phase II Parliamentary Elections are ongoing. In addition to financial support for the production and broadcasting of a comprehensive media campaign, technical expertise will be provided through Mission resources to the CEC Press and Public Information Office.

 

PHASE I:

Through the implementing partner IFES, financial and technical support was provided to the CEC Public Information Unit to conduct its public information campaign, develop and implement a Voter Registration Campaign and a Voting Day Information Campaign. Also, the CEC produced posters and flyers in support of the unified public information campaign.

PHASE II

Project Manager

Sophio Gelashvili

Implemented by:

CEC
Internews

Total Budget

at EUR 153,385

Documents

Final Report from Internews
Agreement 1 with Geo MoF and CEC
Annex 1: Project Description
Agreement 2 with Geo MoF and CEC
Annex 1: Project Description
Agreement with Internews

 

 

OSCE Mission to Georgia OSCE website

OSCE Mission to Georgia • Krtsanisi Govermental Residence No. 5 • Tbilisi, Georgia • Tel./Fax: (+995 32) 910610
• e-mail: pm-ge@osce.org